Pure goodness.

We’re on a mission to put the power of simplicity back in the hands of the people.


While we believe that healthy, delicious food is its own reward, we also know that meals and snack-times are not only about what you’re eating. They’re about who you’re with.

Your family, gathered around the breakfast table. In the car with your kids and their friends. Cuddled up for a late-night movie. Whatever the occasion, you want to focus on the moment — on making special memories. That means providing wholesome, nutritious, healthy food you can feel good about to the special people in your life — not spending your time worrying about the quality of what you’re serving.

Our products might not entirely un-wire the world. But they will help you to slow down and de-clutter your day — and eat better along the way.

It really can be that easy.

About Be Simple

Be Simple has created a line of healthy, delicious, easy-to-prepare foods using the simplest of ingredients. We make them straightforward and uncomplicated. We don’t overthink them, so you don’t have to either.

We develop our products in collaboration with chefs and nutritionists, not chemical engineers. We don’t cut corners. We use no enhancers or colorings. No artificial flavors. And no “natural flavors” either (because in the food world, “natural” doesn’t always mean what you think it means!).

Instead, we use only simple, wholesome ingredients that adhere to the highest organic standards. So you can enjoy clean, great-tasting meals and snacks that leave you feeling charged-up, not bogged-down — without having to expend any extra mental energy figuring out what’s in the package or on your plate.