Simply sublime.

Be Simple Original Granola takes the classic breakfast bowlful back to basics. The slightly savory, not-too-syrupy flavor. That satisfying, snapawake crunch. Coming together to start your day like a breath of fresh air warmed by the morning sun.

Be Simple Oaxacan Granola makes it perfectly OK to have chocolate for breakfast. We start with the same classic oat base and tangy coconut syrup as our Original Oatmeal, then introduce a powerful pop of chocolate with rich cocoa powder and coconut-sweetened chocolate wafers.

It’s hard to come up with something simpler than oatmeal — and yet so many have done so much to make it so complicated. Not us. We make our Be Simple Original Oatmeal with a classic oat base and chia seeds for a surprising dash of texture. Add in the sweetness of date powder, season with vanilla and a touch of salt, and you’ve gotten your day off to the perfect start.

Our Be Simple Maple Pecan oatmeal starts with the same classic oat base as our Original oatmeal. But we make it nuttier and caramel-ier with just the right amount of maple sugar and pieces of pecan for a toe-curling, soul-warming, breakfast-in-a-cabin experience.

We sweeten our crispy, extra-virgin olive oil kale chips with dates and then add a touch of savory chickpea miso and onion to create an absolute powerhouse of flavor. That’s it — because that’s all you need to make the planet’s best kale chip.

We wouldn’t be Be Simple if we over-talked our Original Kale Chips. Our version makes kale the star. A few background ingredients to help bring out kale’s natural earthy flavor, just the right amount of time in the oven and voila! You’ve got a crunchy winner to take on your entire family’s snack-time hankerings.

Our date-sweetened, olive oil-inflected Sriracha Kale Chips add a little extra red pepper flake kick to our sublimely simple Original Kale Chips. Because while simplicity is a virtue, variety is the spice of life.

Our Sriracha Kale Chips add just the right amount of heat to give a little zip to the natural yum of kale. Give ‘em a try, and we predict our Sriracha Kale Chips will instantly be sharing the shelf with our Original Kale Chips.

Be Simple Pancake Mix delivers breakfast the way it was meant to be. Clean and simple. Pure and wholesome. Fluffy buttermilk pancakes accented with earthy coconut sugar. Real ingredients coming together to make a little magic. Breakfast time, midnight snack, anything in between… there’s no wrong time for the pure delight of Be Simple Pancake Mix.

As people in the business of not overthinking things, we know there’s a simple reason that blueberry pancakes feature on every breakfast menu from here to Jupiter. It’s because they’re awesome! Our Be Simple Blueberry Pancake Mix brings this breakfast-time hall-of-famer to your kitchen with a delicious combination: classic, fluffy buttermilk pancakes sweetened with earthy coconut sugar, up-leveled with the tartness of real blueberries. They’re a breeze to whip up… but way, way harder to stop scarfing down!